Urban Eat. is supporting retailers to maximise the sales potential of its micro-snacking range with a specially created Smart Retail Solution, a self-contained food-to-go unit complete with chiller and pre-programmed microwave.
Designed with complete ease from selection to consumption, the Smart Retail Solution takes customers through the entire journey; wrapped in Urban Eat. branding, it draws in the attention of shoppers, while the built-in digital screen delivers product details to assist as customers make their choice.
Containing a glass-fronted, customer-facing chiller, Urban Eat.’s entire microwavable range stands on full display. Once a choice is made, users are then greeted with the Smart Retail Solution’s integrated microwave. Pre-programmed with each of Urban Eat.’s micro-snacking range, ensuring each choice is cooked as required.
Anna Bond, Senior Customer Marketing Manager at Fresh Food For Now, said: “We are so excited to be able to offer our new innovative concept to operators. The Smart Retail Solution reflects our dedication to enhancing the food-to-go experience for both retailers and consumers. When in development, we listened to both parties to create something that would solve retailer’s current shopfloor obstacles, maximise sales potential across day parts and offer a quick and easy way to consume our great-tasting products. This space-saving, easy-to-operate appliance is exactly what we are calling it – a smart retail solution.”
NAM Implications:
- A readymade standalone fixture designed to drive incremental sales of food-to-go.
- A novel point of appeal in the aisle…
- Worth a try…
