Ginsters has launched a new Limited Edition Chicken Fajita variant to its Slices range (170g – RRP £1.95).
The slice contains British chicken, cooked in a smoky sauce with sweet peppers and sliced onions, all wrapped in puff pastry, with a paprika and parsley crumb topping.
As part of an ongoing strategy to keep bringing innovation to the category, Ginsters launches limited edition, seasonally inspired recipes twice a year. delivering 2.8% penetration and 118,000 new shoppers to the category in the latest year.
The new Limited Edition Chicken Fajita Slice, replaces the Limited-Edition Creamy Tomato, Chicken & Mozzarella slice and will be available from 30 October.
The launch comes as Ginsters rolls out its ‘Taste the Effort’ campaign across TV, OOH, social, PR and shopper marketing. It aims to shine a spotlight on the dedication and care that goes into making Ginsters’ savoury pastry range and highlights the high-quality British and local ingredients that go into all its products.
Emma Stowers Ginsters Marketing Director, commented: “We think consumers are going to love the latest addition to our Limited Edition Slice range. Our chefs have excelled themselves with the new chicken fajita flavour and you really can ‘Taste the Effort’ that has gone into them.
“The Limited Edition Slices help bring excitement, variety and innovation to the category, bringing in new shoppers looking for new flavour combinations and more lunch options. We are confident this new Limited Edition flavour will do just that.”
