Kids’ drink brand Capri-Sun has launched its lowest sugar product to date to meet consumer demand for healthier options.
Capri-Sun Zero added sugar is available in 200ml pouches in flavours including Orange, Blackcurrant & Apple and Jungle Drink. The range contains between 0.5g and 0.6g of sugar per 100ml – delivering nearly 90% less sugar than Capri-Sun’s original formula, which has also been reduced in line with HFSS guidelines.
The new Zero range contains only trace amounts of naturally occurring sugars from fruit juices and has been enhanced using low-calorie sweetener sucralose. In line with the wider Capri-Sun range, Zero added sugar is made using no artificial colours, preservatives or flavours,
Anke von Hanstein, senior marketing manager at Capri-Sun UK, commented: “We’re excited to bring our new Zero range to the UK. We know consumers are increasingly shopping for products that help them make healthier lifestyle choices, including switching to options with less sugar – a trend that is particularly prevalent among parents. Our new Zero added sugar range has been designed to meet this demand and offer parents greater choice when it comes to shopping for their families.
“We also know that taste is one of the most important purchase drivers in the category. That’s why we’ve focused on creating a product that is low in sugar, but still has the unmistakable Capri-Sun taste, bringing smiles to children across the UK.”
The new range is rolling out in Sainsbury’s and Morrisons, and will be available in Tesco and other major retailers from November.
The launch will be supported by dedicated digital and social advertising, followed by an ATL campaign from March next year.
