Kallø, the natural snacking and stock brand owned by Ecotone UK, is making its debut in the crispbread market – unveiling a new cracker made from plants.
The Kallø Veggie Thins are crunchy flatbreads made with chickpeas, which are naturally high in fibre and are a source of plant protein. Baked and not fried, the range is gluten-free and suitable for vegans, and contains no artificial colours, flavours, or preservatives.
The three-strong snacking range is launching in Waitrose as a major multiple exclusive, with an RRP of £2.99 (introductory promotion offer at £2).
The selection features three flavours: Rosemary & Sea Salt, Mixed Seeds, and Beetroot & Mixed Seed.
Kallø noted that the crispbread and crackers category is worth £334m and growing 9% year-on-year.
The brand’s Marketing Director, Adele Ward, said: “It’s at Kallø’s core to deliver delicious healthy products suitable and accessible for all, while making sure it’s also the right thing for the planet. We’re also meeting the rising consumer demand for plant-based and gluten-free products that can be enjoyed at any occasion. Our goal is to continue transforming snacking with healthy and innovative products that don’t compromise on taste. With Kallø Veggie Thins, consumers can be proud to enjoy them both at the dinner table and as part of the ultimate sharing board.
“As with our wider portfolio, Kallø uses natural ingredients to provide healthier, everyday snacking solutions. Veggie Thins are a source of plant protein and help bridge the fibre gap – with an estimated 91% of consumers not getting enough fibre in their diets.”
