By Martin Heubel, Amazon Strategy Consultant at Consulterce
You know the drill: Every year Amazon asks for more funding as part of their trade negotiations.
It seems your Vendor Manager has already forgotten about your extra investment from 2023…and the years before.
But how can you protect your profit margins?
By equipping your teams with the knowledge they need to better understand their negotiation partner.
Anticipating Amazon’s needs and becoming aware of the value you bring to the table is crucial if you want to gain commercial leverage.
I’ve opened up some additional slots for my AVN training workshop this year to support brands in their final preparation phase:
- Learn to navigate annual negotiations without giving up your margin.
- Reduce the time your teams spend on the AVN process.
- Grow your sales without increasing your costs.
- Know how to navigate punitive actions and turn them in your favour.
- Understand the exact ROI of each offered trade term.
- Turn your transactional relationship into a strategic partnership.
P.S. Even highly experienced negotiators benefit from this training.
For further information, contact Martin Heubel here
