Fragrance-led homecare brand Fabulosa has bolstered its presence in the convenience channel by securing a distribution deal with wholesaler Parfetts.
The firm’s product range will now be available in Parfetts’ eight cash & carry depots, giving it access to the 4,000 retailers, including the wholesaler’s symbol stores Go Local, The Local and Go Local Extra. The group will carry Fabulosa’s multi-purpose sprays, disinfectants, room and fabric fresheners and all-purpose cleaners.
The move follows the brand’s debut into the convenience sector last year and is expected to significantly aid the business’ continued expansion in the UK.
Ricky Lee, Sales Director at Fabulosa, commented: “Our early success in the convenience sector has highlighted a huge opportunity to grow the brand in this market. The results we have already witnessed through this channel are highly encouraging, and testament to the fact that there is a significant appetite for our products in convenience retail.”
He added: “Our valued retail and wholesale partners are of utmost importance to us, and we are thrilled to announce the partnership with Parfetts as part of our strategy to make fun and functional household cleaning products even more readily available to consumers across the nation, at great value.”
