Sharwood’s is introducing a healthier option to its range with the launch of 30% Reduced Fat Pastes in Tikka Masala, Madras and Korma flavours.
The brand noted that the cooking sauces, kits and accompaniments category is performing well and has experienced growth in the last year, with 93.2% penetration across UK consumers. Since introducing 30% Less Fat Indian Sauces, Sharwood’s has seen retail sales value of £4.2m, showing an appetite for healthier accompaniments.
The new pastes join the existing Sharwood’s range of healthier options, including the 30% Less Fat sauces, Low Fat Poppadoms, Low Fat Mini Naans and Sharwood’s 30% Less Sugar Stir Fry Sauces.
Andrey Sokirkin, global marketing director for cooking sauces and accompaniments at Premier Foods, said: “Premier Foods has been leading the way in offering consumers healthier options that maintain great taste, and the new Sharwood’s 30% Reduced Fat Pastes are the latest in this offering. The Sharwood’s healthier range is set to appeal to health-conscious shoppers – particularly younger people who are seeking ‘better for you’ options from across our portfolio.”
Sharwood’s 30% Reduced Fat Pastes are rolling out across the grocery channel (MRSP – £2.95).
