Camden Town Brewery has announced the launch of its latest collaboration beer, Camden HP Brown Ale.
The company’s brewing team used the ingredients and flavours of HP brown sauce and added them into the brewing process to create the unique brown ale.
Fred Nesbitt, Head of Marketing at Camden Town Brewery, said: “What are two things that us Brits love? Beer and sauce. Lager or ale, red or brown – we also love a debate. These debates are quintessentially British, and span across generations, so we have teamed up with HP to brew a beer which we hope is a sauce for conversation between you and your nan, or just your mates. Enjoy.”
Georgina Fotopoulou, Marketing Manager at HP Sauce, added: “Here at HP we are so excited to be working with Camden Town Brewery on this brilliant partnership. For generations people have been enjoying HP over the dinner table and now they get to enjoy the intense and rich flavour in one of their favourite drinks – beer – and the result is delicious. We hope our HP fans will love this as much as they love our sauce!’
Camden HP Brown Ale has an ABV of 4.0% and is available to order for a limited time via the Camden webshop. The £15 offer includes a four-pack of beer (330ml) and a bottle of Camden Town Edition HP Sauce.
NAM Implications:
- To be honest, we did say that the New Norm is being defined by amalgamations.
- But sauce flavoured ale?
- Still they are unprecedented times, methinks…
