A.F. Blakemore announced that Lawrence Shirazian will join as Managing Director of its newly formed Foodservice Business Unit on 4 December. He will lead a business that unites Blakemore’s Foodservice, Fresh Meat, and Wholesale divisions.
Shirazian has experience across the hospitality, leisure, catering and retail sectors. Most recently, he has consulted for private equity and software companies in the hospitality space.
Prior to that, Shirazian was Managing Director at foodservice firm Aramark UK, leading operations across 700 locations and 8,000 staff. He has also previously worked for Delaware North, Welcome Break, and Zizzi restaurants.
Shirazian said: “I am thrilled to be joining A.F. Blakemore to deliver the strategic vision at such an exciting time for their Foodservice businesses. I share the passion for creating value by providing our partners with great food and drink solutions borne out of a deep understanding of their customers and a need for operational efficiency.”
Group CEO Carol Welch added: “His knowledge extends across a breadth of sectors making him ideally placed to oversee the newly formed business unit. He brings a customer first approach coupled with deep operational understanding that will ensure we continue to create value through growth and productivity for our partners and our business.”
