Yorkshire-based ingredients firm Eurostar Commodities has launched a new advertising campaign to support its range of Gluten Free Chapati Flours.
The campaign will run until January across Sky TV channels and on Sunrise Radio with additional digital advertising.
The campaign follows the success of Eurostar’s Gluten Free Chapati flour range in white, brown and medium brown. Sales figures have more than doubled on the same period as last year (2022 – 2023). The advert features a family cooking with gluten free flour, communicating the important functional and emotional benefits that the gluten free range gives to those people who are coeliac or gluten intolerant.
Jason Bull, Director at Eurostar Commodities, said: “For many families, the impact of not being able to eat gluten is a significant issue. We’ve heard so many wonderful stories from families where our products have enabled them to cook and eat together establishing crucial family moments and this is at the heart of the ad creative. We have wanted to take our flours to more families around the country and the significant investment that we are making will allow us to reach more people who can get back to enjoying high quality, gluten free foods.”
