Unitas Wholesale has announced the appointment of Cheryl Hope to the buying group’s Board. The move follows her promotion to Trading Director earlier this year.
Hope joined Unitas in 2022 and has been instrumental in “implementing a member-centric approach”. The group noted that she has also enhanced supplier relationships and delivered collaborative initiatives to help both Unitas members and suppliers grow their businesses.
On her appointment, Hope said: “I am very proud to be a member of the Unitas board. It’s a privilege to work with the very best of independent wholesaling, whose true entrepreneurial spirit drives the industry forward.
“Bringing our members together with the UK’s best brands to create mutually beneficial trading opportunities is at the heart of my role, and I am looking forward to maximising these relationships in the future.”
John Kinney, Managing Director of Unitas Wholesale, added: “Cheryl has been a fantastic asset to Unitas. She is passionate about improving the trading relationship with both Unitas members and our supplier partners and is building an excellent trading team around her. Collaboration is key to unlocking activities and investment to drive sales and growth for our members and suppliers, and Cheryl has already had huge success in bringing both parties closer together to achieve this.”
