Several of Unilever’s best-known brands have been named as official sponsors of the UEFA EURO 2024 football championship, which will take place in Germany next June.
Unilever’s Nutrition brands that will activate throughout UEFA EURO 202 include Hellmann’s, Knorr, Colman’s and The Vegetarian Butcher. The company’s Personal Care brands, Sure (also known as Rexona, Shield and Degree globally), Dove Men+Care, Lynx (also known as Axe globally) and Radox, are also official sponsors.
It is anticipated that UEFA EURO 2024 will attract a cumulative live audience of 5 billion people worldwide, with 2.7 million fans attending the 51 matches in stadiums across 10 German cities.
In the lead-up to and throughout the tournament, Unilever’s brands will work alongside retailers across Europe and create opportunities for shoppers to win tickets and enjoy fan experiences. The brands will also activate in official fan zones at the tournament.
Peter Dekkers, Nutrition General Manager Europe at Unilever, said: “The enjoyment of food plays such an important role in how we come together with friends and family over sporting events, whether we’re watching together with thousands of others in stadia or cheering from the comforts Unilever and UEFA kick off multi-brand partnership with UEFA EURO 2024. Unilever Nutrition brands are proud to be part of this huge European event, which also has global appeal, and to reach more people through their love of football.”
Fulvio Guarneri, Personal Care General Manager Europe, added: “It is a great source of pride for us to be supporting UEFA EURO 2024. Our Personal Care brands are all about helping people to feel clean and confident, and to participate in sports, so this is a great way to engage with the millions of consumers who will be coming together during the tournament, whether supporting their national teams or building a love of football in communities”.
NAM Implications:
- Rivals, please note…
- (at least check/discuss those potential audience numbers!)
