Haleon-owned multivitamin brand Centrum has unveiled a modernised pack design across its portfolio to improve on-pack communication and in-store navigation for shoppers.
A new Centrum logo ties together the updated brand identity, sitting alongside new iconography, typography and free-from credentials. The cohesive look aims to ensure the benefits of each product are recognisable to shoppers on shelves.
Monica Michalopoulou, GBI Marketing Director at Haleon, said: “Centrum is recognised as the number one multivitamin brand in the world, with more than 40 years of nutritional expertise. This refresh will ensure our product benefits will stand out to shoppers, with the more modern design appealing to consumers and helping to drive shelf recognition. By updating the Centrum look, we’re making it easier for shoppers to navigate the vast multivitamin aisle so they can always find the right product for their needs.”
The new Centrum packaging will be available in grocery, convenience, wholesale, pharmacy and D2C channels from this month.
