Fragrance-led homecare brand Fabulosa was named ‘International Company of the Year’ (£20-£40m turnover category) at the Insider North West International Trade Awards held in Manchester last week.
The last two years have seen Cheshire-based brand not only cement a strong position in the UK, but also forge ahead with an ambitious export strategy.
Substantially increasing its production capabilities with significant investment in new machinery and additional warehousing space has enabled the brand to meet significantly greater production demands. Fabulosa now distributes its range of fragranced household cleaning products across Europe, Africa, Asia and Australia, equating to partnerships in more than 50 countries.
This most recent international trade award follows its earlier success this year as Fabulosa was presented with ‘Most Entrepreneurial Exporter of the Year’ by the Northern Powerhouse Export Awards, as well as securing finalist status in the ‘New to Export’ and ‘High Growth Markets Exporter of the Year’ categories.
Adam Burnett, Global Brand Director at Fabulosa, commented: “These highly coveted awards celebrate ‘the region’s global success stories and achievements of pioneers and innovators’, and we are thrilled to receive this significant recognition for our achievements in internationalising the Fabulosa brand.”
He added: “Entering new markets overseas required Fabulosa to adapt to differing consumer preferences and fashions. As a fragrance brand, this is where Fabulosa is able to come into its own. We develop tailored fragrance collections, ensuring our offering is suited to the target audience of each particular territory. Moving forward, our primary focus is to keep developing the brand in collaboration with existing partners and retailers, and continuing to extend our territory reach, with targeted entry into Africa and Asia.”
