Dark chocolate toffee brand Riesen is extending its range for the first time with the launch of a limited-edition espresso flavour.
Available from January in 135g sharing bags at MRSP £1.25, the rollout of Riesen Espresso will be supported by in-store and online promotions.
Andy Mutton, Managing Director at brand owner Storck UK, commented: “The UK is a nation of coffee lovers, with the coffee shop market growing by 7.3% and 61% of consumers now preferring it to tea. Our new product caters to this growing demand and offers consumers that classic combination of chocolate and coffee in the form of an indulgent treat. We believe that the new flavour will be popular amongst the brand’s current loyal following as well as bringing in new shoppers by driving excitement in the category.”
Riesen is now worth £4.9m in retail sales value and ranks as the sixth fastest-growing brand in the sugar confectionery segment.
