Spirits company Bacardi has announced that TEELING Irish whiskey will join its portfolio of brands in a number of European markets in 2024.
From 1 January, TEELING will be distributed by Bacardi in the UK, the Netherlands, Germany and Austria; from February in Sweden; and from March in Belgium.
TEELING joins the group’s portfolio of brands, including BACARDÍ rum, PATRÓN tequila, BOMBAY SAPPHIRE gin, GREY GOOSE vodka, and DEWAR’S Blended Scotch whisky.
The news follows the decision taken by Bacardi to increase its stake in The Teeling Whiskey Company, with founders Jack and Stephen Teeling continuing to own part of the business and run day-to-day operations.
“We believe that, together, we can do even more great things for our brand and company,” said Jack Teeling. “By becoming more integrated into the Bacardi portfolio of iconic brands and their distribution across Europe, we will open up even more opportunities and reach for our brand.”
Bacardi Regional President, Ignacio Del Valle, added: “As a fifth generation Bacardi family member, I understand the bold decision made by the Teeling family to place its trust in us and use our expertise, resources and network to ensure more consumers can enjoy this incredible range of whiskeys. Bacardi will take TEELING to the next level and, together with Jack and Stephen, we will grow the brand’s reputation for craft and quality to fuel future success.”
