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Higgidy To Kick Off 2024 With Launch Of New Snack

Higgidy is set to launch a new snack in 2024 to join its growing portfolio.

Higgidy-Chilli-Dinky-RollsThe new Mature Cheddar & Sweet Chilli Dinky Rolls (170g) are bite-sized rolls filled with mature Cheddar and ricotta cheeses with red peppers, butternut squash purée and sweet chilli chutney, wrapped in all-butter puff pastry, then topped with a mature Cheddar and chilli crumb.

Rachel Kelley, Higgidy CEO, commented: “We know consumers are looking for new snacking options. When people work from home, they want something delicious in the fridge that they can nibble on during the day.  And we know people love a tasty treat when they’re on the go or to share with friends and family at social occasions. Our new Mature Cheddar & Sweet Chilli Dinky Rolls are the perfect solution, and we think consumers are going to love them!”

Packs of 10 veggie dinky rolls will launch into Waitrose, Sainsbury’s, Abel & Cole and Booths on 3 January 2024 with an RRP of £3.85.