Chocolate brand Cadbury will celebrate its 200th year during 2024 with a host of activities and promotions. They will begin this month with the introduction of retro Cadbury Dairy Milk packaging, as well as a new TV advert.
The 180g Limited Edition Cadbury Dairy Milk Bars (RRP £2.00), as well as 95g PMP packs (£1.35), will be available in seven different collectable designs, featuring packaging from across the ages, starting as far back as 1915 and running right up to the present day.
Meanwhile, the TV advert ‘Generations of Generosity’ takes viewers through 200 years of British life, beginning in 1824 and fast-forwarding through history as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but the story remains the same. The end result is said to be an emotional reboot of a classic advert which celebrates small, shared moments of generosity.
Bryony Tate, Cadbury brand manager at Mondelēz International, said: “We’re really looking forward to celebrating 200 years of Cadbury belonging to our nation this year. The British public has played such an important role in our history, and we’re proud to celebrate being yours. We hope that the launch of our Limited-Edition Cadbury Dairy Milk Bar packaging will bring a smile to people’s faces, with the seven retro designs offering something for everyone.
“From the thrill of a little treat shared with a loved one, to special occasions and even getting the entire nation excited for milestone cultural events, like Royal Coronations and the London Olympics, Cadbury has belonged to our nation for 200 years. But really, it’s thanks to the whole British public that Cadbury is still here today. We’re planning for an exciting year ahead and lots more announcements to come, so stay tuned!”
