Building on a brand refresh and subsequent ad campaign last year, yogurt brand Nomadic has started 2024 with the launch of ‘Good To Go’, its first range of pouched snacks.
Launching in SPAR, each 150g pouch combines smooth oats and yogurt with fruit for what Nomadic describes as its “most convenient snack yet”. All-natural and free from any added sugar, the Good To Go range comes in three flavours – Mango & Passionfruit, Raspberry & Blueberry, and Banana & Honey (150g – RRP £1.99).
While best served chilled, the pouches are ambient stable and have a shelf life of four months.
Bethan Miles, Nomadic’s Marketing Manager, said: “Aside from being firmly aimed at busy people who need handy and easy-to-consume snacks, Good To Go pouches are the first in the market to be targeted at adults that contain smooth oats. This helps make them a great source of both protein and fibre. Portable, filling and nourishing, they’re perfect for people who have to keep moving, or are on the go, all-day long. Expect more, similarly-focused, new products from us this year.”
Further national stockists are due to follow shortly.
