Marks & Spencer has announced that it is rolling out its ‘Refilled’ scheme for own-brand cleaning and laundry products to 19 more stores following a successful trial in six shops last year.
Developed in partnership with Reposit, the scheme allows customers to choose from 10 pre-filled products, including cleaning sprays, laundry detergents, fabric conditioners and washing up liquids. The initial purchase includes a £2 cost for the returnable bottle, which can be returned to store after use. Upon return, customers receive a £2 voucher, which can be redeemed against a second purchase in the M&S Refilled range.
To date, over 10,000 M&S customers have engaged with the scheme, with the most popular product being its Citrus Washing Up Liquid.
The retailer claims that expansion into more stores will remove an estimated 150,000 pieces of plastic, supporting M&S’ Plan A target to remove 1 billion units of plastic packaging by 2027.
Lucinda Langton, Head of Sustainability at M&S Food, commented: “At M&S, we want to support our customers live more sustainably. We know they care deeply about us reducing plastic packaging and are continuing to look for ways they can make small changes in their everyday lives.
“Our Refilled scheme has proven hugely popular – showing there is high demand for refillable and great value options – so we’re delighted to be able to introduce this into even more of our stores across the UK this month.”
