Asda has added four new and improved non-alcoholic spirits to its no and low range, with it predicting to sell 420,000 units of non-alcoholic beers, wines and spirits this January.
The two new and two improved 0% lines are 70cl bottles, vegan friendly and priced at £10.00 each.
New to the range is the Extra Special Non-Alcoholic Dark Spiced Spirit Drink and Extra Special Non-Alcoholic Red Berries Botanical Spirit Drink.
Meanwhile, the retailer has improved its Extra Special Non-Alcoholic Botanical Spirit Drink and Extra Special Non-Alcoholic Rhubarb & Ginger Botanical Spirit Drink.
Ryan Truswell, Asda’s No and Low Buyer, said: “We are extremely excited about the launch of these new lines and improved recipes into our low and no alcohol range.
“At a time when we are seeing a spike in customers shopping for alcohol alternatives, it’s important we can offer them exciting options and expand our existing range to cover all drinks styles and customer favourites.”
NAM Implications:
- No/Low Spirits shoppers might like/need to consult the BBC GoodFood guide re best-in-class comparisons…
