Aldi has introduced contactless payment at its trial checkout-free store in London to make it easier to access and use.
The change means customers will no longer have to register via the discounter’s Shop&Go app on their phones and can instead tap their contactless payment card or mobile phone to enter the store.
In the wake of Amazon launching its hi-tech checkout-free grocery format in the UK, Aldi’s Shop&Go concept store in Greenwich was opened in January 2022. It allows customers to complete their shopping without scanning a single product or having to go through a checkout.
The system uses cameras to detect which products people have picked up and put in their baskets. Once customers have finished shopping, they are charged automatically via their contactless payment card or Aldi Shop&Go account, receiving their receipt via the app or website.
Ben Shotter, Regional Managing Director at Aldi UK, said: “It has been great to see how positively customers have responded to our Shop&Go trial, and this latest change will help to make it even quicker and easier for people to use the store.
“We’re always looking for ways to improve our customers’ shopping experience, which is what our Shop&Go store is all about.”
The discounter has yet to confirm whether it plans to roll out the format to other sites.
NAM Implications:
- Quicker and easier…
- And surely a pointer for rivals?
