Ice cream brand Häagen-Dazs has announced the launch of a new snacking format: Salted Caramel Bites and Chocolate Bites.
The product, which comes in boxes of eight, has gone on sale in Morrisons, with other major supermarkets to follow in March.
The brand stated that the new format aims to cater to growing demand within the snacking segment for bite-size ice cream products, with the category seeing sales growth of 69% over the past two years.
Nicole Whelan, Head of Häagen-Dazs UK, said: “As the Ice Cream of Ice Creams, Häagen-Dazs is no stranger to innovation, continually bringing ultra-indulgent flavours and tantalising textures to our consumers.
“Now, we’re thrilled to launch a totally new format, expanding our portfolio of pints, mini-cups and sticks with a new bite-sized moment of pleasure that can be enjoyed at any time of the day, week, or year. We’re confident they will fly off the freezer shelves!”
