Coca-Cola Europacific Partners (CCEP) has added two price-marked packs (PMPs) to its Costa Coffee ready-to-drink (RTD) Latte range to help convenience retailers drive incremental sales within the chilled coffee segment.
Rolling out this month, the 250ml PMP RTD cans of its Costa Coffee Latte and Caramel Latte variants are expected to drive further strong growth for the brand. Costa Coffee is the fastest-growing major brand within RTD chilled Coffee in independent convenience, up 46% in value vs 12.5% for the total segment. The Costa Coffee RTD range is now worth £24m across the UK.
The launch will be supported by a new Costa Coffee RTD brand campaign entitled ‘Lift up your Break’, which encourages consumers to add an RTD Costa Coffee to a morning or lunchtime break. The campaign will run for three months and includes social media, PR, and outdoor advertising, and will tap into Costa Coffee’s customer loyalty club members.
Helen Kerr, Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB, said: “Sales of price-marked soft drinks in independent convenience continue to grow, in fact they were up by 35% last summer in comparison to the quarter before. Shoppers perceive them as offering better value which in turn helps to drive sales for retailers. It also offers a point of difference that shoppers can’t get in larger stores.
“In short, we now want to help convenience retailers to offer visible value on a premium product from the nation’s favourite coffee shop, particularly as the weather improves throughout the year.”
