Morrisons continues to expand the reach of its convenience store network with the opening of a store at the University of Bradford.
The group entered the University campus market last September when an independent Morrisons Daily store opened at the University of the West of England.
The new store in Bradford is just three miles from Morrisons’ head office. It stocks a tailored mix of own-label products, including its Savers range, alongside branded lines. The range also includes a selection of hot food-to-go options and new drink offerings.
In addition to the store in the University’s Student Central site, there is also a separate Morrisons kiosk on the other side of the campus offering a selection of food-to-go options and hot drinks.
Nick Russell, Head of Independent Franchise and New Business at Morrisons, said: “We are delighted to be partnering with the University of Bradford and opening two Morrisons Dailys on site.
“We have a strong relationship with the University as many of our colleagues are current or former degree apprentices there so it’s an exciting day to see everything open. The onsite team there has a wealth of retail expertise and we’ve combined that with our operational support to create two brand new stores for the staff and students.”
