Mars Chocolate Drinks and Treats (MCD&T) has launched a Maltesers With Love Instant Hot Chocolate Kit to capitalise on the growing popularity of hot chocolate gifting.
The gifting and occasion segment within hot chocolate has a retail sales value of £2.5m and is growing by 72% YOY.
Michelle Frost, General Manager at MCD&T, said: “We are excited to launch a new hot chocolate kit into this growing segment, just in time for Valentines and Mother’s Day .
“After the success of our Galaxy and Celebrations Hot Chocolate Stations, we anticipate that Maltesers with Love Instant Hot Chocolate Kit will add a new, fun dimension to our range, boosted by the strength of the Maltesers brand and our track record of category growth.”
Each kit contains three sachets of Maltesers Instant Hot Chocolate and Maltesers White Instant Hot Chocolate. The kits also include a variety of toppings – Heart Marshmallows, Heart Sprinkles and Chocolate Drops.
Maltesers With Love Instant Hot Chocolate Kit will be available to buy from B&M and Home Bargains from 1 February.
