Unitas Wholesale has announced that the first products from its new ‘Local Living’ own-brand range are now available to its members.
The new range of Local Living carbonates and cordials includes Lemonade, Diet Lemonade, Orangeade, Cola, and Cherryade (all 6 x 2Ltr PMP 95P), plus Lemon Squash No Added Sugar, Blackcurrant & Apple Squash No Added Sugar, Summer Fruits Squash No Added Sugar, and Orange Squash No Added Sugar (all 6 x 1L PMP £1).
Tracey Redfearn, Head of Marketing & Communications at Unitas Wholesale, said: “The cost-of-living challenges that consumers are facing have led to increased demand for great value, high-quality own-brand products.
“Local Living has been developed to allow our members to thrive in a competitive marketplace and will be home to a quality range of essentials that provide the best margins and profitability. We’re delighted that these products will be on shelves for shoppers to enjoy very soon. We’ll be announcing more launches in the coming weeks.”
Local Living was first unveiled to Unitas members at the buying group’s annual conference in September. 90 SKUs will be transitioning from its Lifestyle brand to Local Living, supported by an ongoing new product development strategy.
NAM Implications:
- An acceptable product experience at £1/ltr has to pose some challenge to brand premia of branded equivalents.
- Even for consumers that would like to/cannot afford their favourite brand…
