Echo Falls is adding to its Fruit Fusion range with the launch of Watermelon and Kiwi Fruit variants.
The brand is hoping to appeal to a younger consumer demographic, tapping into demand for RTD cocktails and sweet ciders.
Echo Falls Fruit Fusion Watermelon and Kiwi flavours (9% ABV) will be available exclusively in Booker from March to May (RRP of £5.50).
Maggie Applegate, Brand Manager at Echo Falls, said: “We’re pleased to go above and beyond for Booker customers with this exclusive launch of a delicious new flavour. We recognise that retailers looking to attract young shoppers must be able to rely on Echo Falls, and expanding our Fruit Fusion range ensures they can do just that through their wholesaler.”
