Drip Water, a British natural mineral water brand founded by rapper and TV personality Big Zuu, has secured its first major grocery listing with Morrisons.
Still and Sparkling variants have launched in 1,500 supermarkets, convenience stores and forecourts nationwide with an RRP of £1.00 for a 500ml can.
After only launching in October 2023, Drip has rapidly grown and is on track to sell its millionth can within six months of hitting the market. The brand states that it wants to change the way people view water and make them realise it can be a lifestyle and have just as much brand impact as the likes of energy drinks. Their tagline of ‘water isn’t boring’ is at the forefront of all they do as they aim to create the UK’s first true lifestyle water brand that “resonates with and entertains people”.
Commenting on the Morrisons launch, Big Zuu said: “Back in the day I used to work in Morrisons, now I work with Morrisons – it’s gone full circle. I’m gassed to see Drip on their shelves, big love to Chris Thompson and the team there for believing in Drip and what we’re trying to achieve. We want to show water isn’t boring, it can be a product people are proud to be seen with, be entertained by and do good for the environment. I can’t wait for everyone to see what else we’ve got planned!”
