KP Snacks has announced a new media investment to drive awareness of its non-HFSS Hula Hoops Puft range. The campaign will run regionally until mid-July across out-of-home, digital out-of-home, and social media channels.
The campaign continues Hula Hoops Puft’s ‘Hula Licious Hula Lightful’ messaging, spotlighting the range’s flavour credentials and low-calorie offering.
Dayna Riordan, Brand Manager, KP Snacks, said: “As a responsible snacks manufacturer, KP Snacks is committed to providing permissible products for consumers. Hula Hoops Puft delivers the perfect light and crispy snack for increasingly health-conscious shoppers and our latest campaign will keep the range at the forefront of consumers’ minds, helping to drive sales and brand penetration.”
Worth £9.3m, Hula Hoops Puft is available in 6-packs with flavours including Grilled Beef, Salted and a new Cheese & Onion variant.
