Coca-Cola plans to grow its business by “matching consumer needs and desires” through a strategy spanning the total beverage category.
Speaking to investors at the Consumer Analyst Group of New York (CAGNY) conference, CEO James Quincey described the “journey” the business has been on.
“Most of that journey over the 138 years was about brand Coca-Cola, but really now it’s about an expanding total beverage portfolio,” he said.
Read the full article on the Marketing Week website
