The founder of anti-plastic campaigning soda brand GUNNA Drinks has announced the launch of a new brand, Water Almighty – the first aluminium bottled, functional water in the UK.
Having announced the launch of its own aluminium bottling factory, The Sustainable Bottling Co., earlier this month, the latest move from the business is set to capitalise on its new capabilities.
Water Almighty will offer retailers and caterers two carbon-neutral aluminium-bottled functional waters. The brand is launching with one still and one sparkling water, both with seven added minerals and electrolytes (RRP £1.99 per 470ml bottle).
The brand noted that with aluminium being infinitely recyclable, Water Almighty’s bottles offer strong environmental markers, whilst giving consumers the benefits of a reusable format.
In the US, the market for water in aluminium bottles has grown rapidly to over $1bn in the last few years (Source: Future Market Insights). The company noted that the UK market for water in this bottle format is set to explode with Water Almighty planning to lead the sector.
Melvin Jay, founder of GUNNA Drinks, The Sustainable Bottling Co, and Water Almighty, commented: “We’re thrilled to be launching Water Almighty to market. Alongside launching our own bespoke aluminium bottling facility, The Sustainable Bottling Co., the launch of Water Almighty feels like the next natural step in the exciting trajectory we’re on as a business to stand up to ‘big soda’ and banish single-use plastic.
“We’re particular excited about the brand as it ticks so many boxes for what both retailers and consumers are looking for. Water Almighty has brilliant environmental credentials, which when paired with its wellness proposition thanks to added minerals and electrolytes, meets two of the biggest shopper demands in market right now. Beyond this and most importantly, we hope that by giving consumers more choice to pick planet-friendly options, we can do our bit to end the industry’s reliance on damaging single-use plastics.”
NAM Implications:
- First in will secure the innovator’s advantage…
- Watch this space if the US is anything to go by…
