Wonderland Cocktails, the ready-to-drink cocktail brand from BrewDog, has announced its official launch into 500 Tesco stores across the UK.
Launched in September 2023, Wonderland Cocktails is a collection of five cocktails made using BrewDog Distilling Co. spirits: LoneWolf gin, Abstrakt vodka, DUO rum, and Casa Rayos tequila. The range includes a Classic Margarita, Espresso and Passionfruit Martini that are ‘Shake’ cocktails leaving a little extra space at the top of the can for a long-lasting créme on the drink and higher alcohol content. The Classic Mojito and Cantarito Paloma are ‘Chill’ cocktails, ready to serve from the can as a longer drink.
Steven Kearsley, Managing Director at BrewDog Distilling Co., commented: “Last year when we created the Wonderland brand, our objective was three-fold: 1) How can we create a better point of entry to our spirits for consumers? 2) We believe there is a gap in the market for a fun, colourful premium RTD cocktail range. 3) How do we enhance the quality of serve through an interactive dispense mechanism. We truly believe the liquid is of an exceptional calibre, all made using our own spirits and the ingredients you would expect to find in the serve in a cocktail bar.
“The new Tesco listing is such a big win for us, with all five SKUs being listed in over 500 stores across the UK. At £3.90 a can or 4 for 3 in a permanent grocery offer, we can give people the chance to try each of our spirits in an RTD that takes the hassle out of mixing up your own drinks. With the category seeing serious growth over the past 24 months, the availability of Wonderland in Tesco is an amazing chance for us to get more great-tasting cans in hands, while showing the world that we make exceptional spirits.”
