Coca-Cola is expanding its range with the launch of two new lemon-flavoured colas in the UK.
Rolling out next month, Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon will come in eye-catching packs that put the citrus flavour front and centre.
The two variants will be available in 330ml cans and 500ml rPET bottles and larger 2L (Coca-Cola Zero Sugar Lemon),1.75L (Coca-Cola Original Taste Lemon) rPET bottles and multipack cans. Priced marked options will be available for Coca-Cola Original Taste Lemon in 500ml rPET and 330ml cans and 500ml rPET bottles of Coca-Cola Zero Sugar Lemon.
The brand stated that the new launches will meet growing consumer demand for innovation, with flavoured colas growing ahead of the colas segment as a whole.
Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon will join Coca-Cola’s existing flavoured colas range, which is worth £118m and growing, and includes Coca-Cola Original Taste Cherry, Coca-Cola Zero Sugar Cherry and Coca-Cola Zero Sugar Vanilla.
The roll-out will be supported by an integrated marketing campaign, including sampling, out-of-home advertising, experiential, social media content and in-store activation.
Rob Yeomans, VP, of commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “Coca-Cola and lemon are a natural combination. Consumers that order Coca-Cola in a pub will be used to seeing it served with ‘ice and a slice’, which for many is the ideal refreshment on a hot summer day. Our new Lemon flavour will help us to bring that iconic pairing into retail, with a full-on zing flavour to deliver a taste that we know consumers will love – with and without sugar.”
He continued: “Flavoured colas are growing ahead of the total cola segment as consumers look for new twists on their favourite drink, which we’ve seen through the popularity of our cherry variants and other limited editions. The sub-segment presents a real opportunity for retailers, and we’ll be investing in our range of flavours throughout 2024 to help them make the most of it.”
