Shoppers in Australia are showing early signs of rebellion, leaving supermarket giant Coles unable to increase shelf prices to expand profits as households question the fairness of hikes at the country’s major chains.
Read the full article on The Guardian website
NAM Implications:
- Patently limits on what cash-strapped shoppers are prepared/willing to pay.
- With the next step, trading down to own label.
- Or in some categories going closer to source i.e. farm shops.
