Nākd. is expanding its portfolio of healthier snacks with the addition of Fruit & Fibre bars that offer consumers one of their five a day.
Rolling out across all major retailers from March, the two-strong range will include Apple & Cinnamon and Strawberry & Raspberry flavours. Each bar contains over 6g of fibre – 20% of the recommended 30g daily intake.
Delivering on increased demand for functional snacks, nākd.’s new launch is HFSS compliant, raw, and made from natural ingredients. The brand noted that being the only fibre bar contributing to consumers’ five-a-day goals, Fruit & Fibre is set to “drive excitement and interest with shoppers”.
The launch of nākd. Fruit & Fibre bars will be supported by a digital marketing plan, including influencer gifting, collaboration with brand ambassador Dr Michelle Braude, social media amplification, and sampling via Degusta and Bazaarvoice.
Jo Agnew, Marketing Director at Natural Balance Foods, commented: “Having successfully entered the ‘bars with benefits’ category in 2023 with the launch of our protein bars and delivering £2.3m RSV in just 8 months, we are well placed to help retailers meet customer needs for healthy and functional snack bars. Delivering against the most important health drivers for consumers whilst being full of flavour and goodness, our new Fruit & Fibre bars present a strong opportunity for retailers to grow snack bar sales and attract health-conscious shoppers.”
Available in both single bars and 3x44g multipacks, nākd. Fruit & Fibre will launch in Sainsbury’s on 6 March and then roll out across all major retailers.
