Waitrose is the exclusive retailer to offer the newest addition to the Heinz collection – The Godfather Pasta Sauce.
Following the viral success of the Heinz X Absolut Vodka Pasta Sauce that launched exclusively in Waitrose last year, The Godfather sauce will be available in the majority of its shops and online from today.
Sold in 490g jars (£3), the product is inspired by a scene in the 1972 The Godfather film where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meatballs recipe.
Heinz new venture director, Caio Fontenele, said: “The Godfather remains one of the greatest films in cinema history. And after we watched Clemenza teaching Michael how to make his perfect pasta sauce, alongside seeing a rising trend on social media of people replicating recipes from their favourite films and TV series at home, we knew it had to be Heinz that finally brought this iconic recipe to the nation.
“This unexpected yet iconic collaboration is set to unleash excitement and disruption in the pasta sauces category, whether you’re a long-time fan of The Godfather or just looking for a new great-tasting pasta dish”.
Oliver Chadwyck-Healey, Waitrose Branded Innovation Manager, added: “The Heinz x Absolut sauce that we exclusively launched last year was a huge success and loved by our customers, so we’re delighted to be working with Heinz once again on the launch of their latest sauce, The Godfather, which is sure to be another sell-out sensation.”
