Fast-growing hydration brand iPRO has announced the launch of a new label for its iPRO Student range.
The new design is part of iPRO’s commitment to staying connected with its target audience while maintaining the drink’s flavour and health benefits.
iPRO Student made its debut in February 2020, addressing a gap in the market for a school-compliant beverage in the UK. Made to meet the lowest end of the Public Health England & Wales school compliance guidelines, iPRO Student is said to have become a staple choice for health-conscious students.
With the mantra ‘fresh new look, same great taste,’ the revamped label follows a recent focus group hosted by iPRO with students. Lucy Darrall, Global Partnerships Manager, commented: “Feedback from the focus group urged us to revisit the label design, ensuring it resonates more effectively with our target audience. The new look is a testament to our commitment to meeting the preferences of our consumers.”
Thomas Garrad, Director at iPRO, added: “We are extremely impressed with our team’s efforts in the education sector. Our sales team consistently exceeds expectations, showcasing month-on-month growth. The new bottle design aligns seamlessly with our mission to provide a healthy and appealing beverage for students.”
