Nectar360, the Sainsbury’s-owned business that operates the Nectar loyalty programme and the supermarket group’s retail media service, has announced the launch of Branded Shops, a first-of-its-kind offering available to clients of its eCommerce Media Platform.
Co-developed by Nectar360 and retail media provider CitrusAd, Branded Shops gives suppliers and advertisers the ability to build custom pages on the main Sainsbury’s website to help attract customers to their brands and drive incremental sales.
The Branded Shops initiative offers a ‘shop-in-a-shop’ experience that gives visitors to the Sainsbury’s website access to all of a brand’s products in one location.
Nectar360 claims the offering can be launched in as little as 10 days and include up to 100 products per page. Key features include easy-to-use pre-designed templates, self-serve capabilities that allow brands to design and manage their pages through a simple user interface, and reporting that provides insight into in-flight impressions, add-to-cart metrics, and more.
Alice Anson, Director of Digital Media at Nectar360, commented: “This is not just a first for us, but in the retail sector as a whole, so we’re very excited to see how our clients respond. We are constantly looking at ways to deliver an easier, quicker and more intuitive experience on the platform, our self-serve model puts the power in the hands of clients, this is an important step forward.”
Matt Lane, eCommerce Director at global marketing and advertising agency Dentsu, said: “Adding Branded Shops into the eCommerce Media Platform (EMP) gives us a brilliant opportunity to partner with our clients to deliver across more areas of their e-commerce business, particularly when it comes to building a brand story with their customers.
“We’re particularly keen to see the additional reporting and measurement solutions being introduced, which will ensure we can be proactive and agile with budgets and confident in judging the success of our campaigns.”
NAM Implications:
- Another first for Sainsbury’s.
- A pointer for others, both retail and supplier brands.
