Goodfella’s has expanded beyond its pizza and ready meal portfolio with four new frozen sides: Cheesy Pizza Bites, Mozzarella Cheese Bites, Cheese & Ham Croquettes and Mozzarella Arancini. The range aims to tap into the increased shopper demand for ‘fakeaways’, maximising the sales opportunity for retailers.
The brand pointed to research showing that there were 3 billion more meal occasions consumed at home in 2023 vs 2019, and the current economic landscape means shoppers want to replicate their favourite takeaway or restaurant go-to’s at home at an affordable price.
Claire Hoyle, Head of Marketing at Goodfella’s, said: “As purse strings tighten, consumers are looking for ways to treat themselves at a lower price point. Our new sides cater to this perfectly by offering shoppers delicious, indulgent options they can add to their meals for a complete big night in experience.
“The launch builds on Goodfellas’ ongoing strategic effort to provide consumers with full meal solutions after the recent introduction of our Italian ready meals range in 2022, which is now worth over £3.6m. Following this success, we are continuing to diversify our portfolio to help retailers tap into the growing demand for ‘fakeaway’ offerings and help drive incremental sales.”
The range is rolling out in Asda and Sainsbury’s with an MRSP of £2.50. Sainsbury’s will be running a promotion on the new products from 17 March to 9 April, during which consumers can purchase the sides for £2.
