The Perfume Shop has extended its price freeze campaign until 2025.
The retailer has also added 36 new fragrances to the initiative and is now committing to hold the price of 173 branded perfumes until next year.
The Perfume Shop stated that shoppers saved over £1.3m with its price freeze campaign last year. It noted that it had seen an increase in customers shopping directly for the fragrances from the price freeze section on its website.
Gill Smith, the retailer’s Managing Director, said: “When we launched our original price freeze commitment in 2023, we knew it was going to be a great success.
“We wanted to ensure our customers could shop confidently in the knowledge that they can still purchase some amazing fragrances for themselves or loved ones at a lower cost and we’ve made sure to have lots of options to choose from across different price points to suit everyone.”
