AS Watson, the owner of chains such as Superdrug, The Perfume Shop, and Rossmann, has announced the appointments of Kulvinder Birring as CEO and Gabriele Betti as his deputy of the Marionnaud Group, a subsidiary that operates over 730 cosmetics and fragrance stores across Europe.
Birring has been CEO of Watsons China since 2018. Before that, he had led Watsons’ operations as Managing Director of Malaysia and Indonesia. As CEO of the Marionnaud Group, he will manage its portfolio of stores (offline plus online) in eight markets.
Commenting on Birring’s appointment, Dominic Lai, Group Managing Director of AS Watson Group, said: “Despite operating in a highly competitive retail market in Mainland China, his team has demonstrated resilience and a relentless drive for innovation, continuously enhancing the customer experience. I look forward to him bringing his experience to lead the growth strategy in our luxury perfumeries and cosmetics retail brand Marionnaud in Europe.”
Betti previously served as Managing Director, Marionnaud France, Italy and Central Europe.
The appointments are effective from April.
