Aldi has become the UK’s first supermarket to introduce own-brand wine in a ‘flat’ bottle format that has significant eco credentials.
Made from recycled PET, the new flat bottles weigh only 63g – making them nearly seven times lighter than a standard glass bottle and shatterproof.
The compact design means 30% more bottles can be loaded onto pallets and transported to stores, taking lorries off the road. The discounter noted that the new packaging also allows shoppers to optimise storage space at home.
A Chapter & Verse Shiraz and Chapter & Verse Chardonnay (£5.25, 75cl) are now available to buy in the lightweight bottles.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We know shoppers are looking for greener, more sustainable products, and our aim is to continue to deliver this, whilst offering great value and enhanced functionality. We’re pleased to be taking the next step in expanding our recyclable, eco-friendly range.”
Aldi worked with Packamama on the bottle initiative. The London-based company provides innovative, climate-friendly packaging for the drinks industry.
Santiago Navarro, CEO & Founder of Packamama, commented: “We are honoured to partner with Aldi, a true pioneer in the grocery sector, as we both lead the way in sustainable wine packaging. This collaboration delivers the much-loved Chapter & Verse in our innovative eco-flat bottles to customers, offering the perfect blend of quality, value, and sustainability.”
