High protein RTD brand UFIT has added a “first-to-market” flavour to its Protein Puddings range with the introduction of White Chocolate.
Extending the range to five flavours, UFIT Puddings are low in fat with no added sugars. The brand claims they offer the highest protein levels in the growing protein pudding market at 25g per pot, the same amount of protein as UFIT’s Protein drinks.
Adding White Chocolate to the Protein Pudding range is a strategic move from UFIT, maximising the popularity of its White Chocolate 330ml Protein drinks.
The new-to-market UFIT White Chocolate Protein Pudding comes in 250g pots with an RRP of £2. It has initially launched in Morrisons.
Terry Adams, Marketing Director at UFIT, said: “Adding a new White Chocolate Protein Pudding to our range shows our commitment to driving our innovation. The new flavour ensures we’re not only satisfying the sweet tooth of our customers with this trending flavour, but providing them with something no one else on the market can offer. This first-to-market strengthens our credentials as the innovators in this space.”
