Seven Bro7hers Brewing Co has unveiled its new Mango Crazy pale ale, which will be available in Asda from the end of this month. The fruity 440ml variant will join the brewery’s Juicy IPA four-pack and Honeycomb Pale which have been permanent fixture in the supermarket chain since 2021.
The Mango Crazy pale ale (ABV 5.5%) will be available in 200 Asda stores until the end of May. The launch is aimed at targeting the Easter Weekend bank holiday and will run into Spring and BBQ season.
CEO of Seven Bro7hers Brewing Co, Keith McAvoy said: “Mango Crazy is tangy, fun, and sessionable, it’s perfect for Spring. We know our loyal webshop customers are always keen to try our beers as they launch, therefore we felt it was important the preview was available ahead of it hitting Asda stores.
“It continues to be a challenging time for the beer industry, so to release a new beer both D2C and with one of the largest UK retailers is a proud moment. It reflects the continued hard work and tenacity of our great team.”
