Europe’s first beverage brand to use a 100% Prevented Ocean Plastic bottle will be launching in 250 Tesco superstores and wholesalers in June.
NEO WTR is produced by Brookfield Drinks and claims to have beaten all multinational soft drinks brands in launching a spring water range using the category’s first fully recycled ocean-bound plastic bottle with a recyclable cap and label.
Every 500ml bottle of NEO WTR stops the equivalent of 1.7 plastic bottles entering the ocean and is made using discarded plastic that has been collected along coastlines at risk of ocean plastic pollution.
NEO WTR managing director Nigel McNally said: “The pressure is mounting on soft drinks manufacturers to provide solutions to prevent a global disaster. We’ve worked incredibly hard to bring this extremely worthwhile product to market. NEO WTR is a first for the category and a massive advancement in packaging for soft drinks. Our 100% Prevented Ocean Plastic bottle, with its recyclable cap and label, offers an environmentally positive option that actively tackles the growing problem of ocean plastic.
“I’m proud knowing that we are helping combat ocean-bound waste plastic in regions that do not have the infrastructure to manage it, whilst also supporting the collectors in these areas to earn a fair and reliable wage.
“Consumers deserve a solution which allows them a more sustainable option to purchase bottled water when they are out and about and can’t use a refillable bottle to stay hydrated.”
NEO WTR is bottled at source and has an RRP of £1.25 for 500ml.
