Hershey, Mondelez and other confection-makers are employing promotions and pitching more non-chocolate Easter treats like cookies ‘n’ cream bunnies at a time when soaring cocoa prices threaten their profits and shoppers balk at high prices.
Read the full article on the Reuters website
NAM Implications:
- Consumers don’t / cannot be expected to understand growers’ pricing issues.
- Therefore, they tend to regard ‘exceptional’ shelf price increases as exploitation…
- Meanwhile, they have been subjected to continuous anti-sugar pressure for years.
- And this appears to have resulted in a perfect storm affecting demand.
- And this last-minute flurry of price promotions will simply compound the problem…
