Investing too much, too early.
That’s because you need the margins to grow your 1P business through:
- Running advertising campaigns
- Settling shortages/chargebacks
- Funding sales activities (e.g. discounts)
- Onboarding NPDs (e.g. via born-to-run)
- Financing of other marketing (e.g. content creation)
- Commissioning of Amazon experts/service providers
- Etc.
Your Vendor Manager will not (and mostly cannot) increase the revenue on your account.
If you invest too much too early, you risk being swallowed up by the ever-growing costs in the early lifecycle stages of your vendor business.
So instead, make sure you keep enough margin to grow your Amazon business in the long run.
For further information and support, contact Martin Heubel here
