Peperami, the UK’s number one meat snacking brand, is looking to bring a taste of Spain straight to shopper’s homes with the launch of a new innovative range.
The ‘Peperami Tapas’ range features two snack sticks – Chorizo (sSeriously smoky, and infused with authentic Spanish spices), and Salami (seasoned, cured, and infused with Mediterranean notes). Peperami Tapas (RRP £2.00 for a pack of 6 sticks) will be available in participating supermarkets, convenience stores and wholesalers from April 2024.
Emily Prince, Head of Peperami Brand Marketing, said: “Peperami’s new Tapas range brings the essence of Spanish charcuterie into the comfort of the home. Every bite is high in protein and bursting with flavour. Whether shoppers are looking for a mid-afternoon pick me up or just can’t wait until dinner, Peperami Tapas is the snack they will keep coming back for.”
Peperami said the launch will offer consumers “a sophisticated snacking offering that is full of flavour and truly satisfies those mid-afternoon cravings”.
NAM Implications:
- Amidst the snacking ‘substitutes’
- This Peperami launch provides a genuine reminder of holidays abroad.
- Worth a look…
