Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success.
Sharp’s will be rolling out the 4.8% ABV Pilsner to retailers nationwide from end-April, available in both six- and ten-can multipacks, building on its popularity in on-trade venues across the country.
Sharp’s has also unveiled a new look for Offshore Pilsner more widely, which will feature across the new multipacks, as well as draught formats.
Since launching in 2018, the Pilsner has risen to become the best-selling discovery lager – defined as smaller, unique premium lager brands – in the South-West of the UK.
James Nicholls, marketing controller at Sharp’s, said: “We’re delighted to be celebrating 30 years of great brewing by announcing the national launch of our Offshore Pilsner in the off-trade. We know Offshore Pilsner has proven a hit with consumers across the country since launching in pubs and bars in 2018, and we’re excited to carry this momentum into the retail space and give drinkers even more access to this amazing beer. We’re helping our off-trade customers tap into the lager category this summer while giving beer lovers a crisp, clean fruity beer that delivers on taste.”
